UWVSA
University of Waterloo Vietnamese Students' Association is a cultural club connecting students to Vietnamese culture and community through cultural and social events. Joining in Winter 2025, I've been in UWVSA for 4 terms now and gained experience in marketing aspects of the club!
OVERVIEW:
My role as Vice President Marketing includes developing and overseeing graphic design, photography, and videography aspects of marketing, coordinating promotional and social media posts, and collaborating with Events and Sponsorship teams.
ROLE:
VP MARKETING
Apr. 2026 - Present
MARKETING DIRECTOR
Sept. 2025 - Apr. 2026
MARKETING GEN EXEC
Jan. 2025 - Apr. 2026
TOOLS:
FIGMA
PHOTOSHOP
PREMIERE PRO
CAPCUT
LIGHTROOM
INSTAGRAM/TIKTOK
CONTENT CREATION AND VIDEOGRAPHY:
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During our 2026 Lunar New Year promotion, our Instagram content had reach over 465,000 views within a 30 day period, reflecting a 655% increase in accounts reached. Some notable insights can be viewed below.
PHOTOGRAPHY:
During our events, I
T&T WINTER 2026 LUNAR NEW YEAR SPONSORSHIP REEL:
In preparation of our annual Lunar New Year festival, UWVSA secured T&T Supermarket as a sponsor for the event. As part of the sponsorship deal, marketing team was tasked with creating a short video promoting their Lunar New Year products as well as the T&T app. Given this creative freedom, the team came up with a lot of ideas.
The marketing team developed a runway-themed concept to showcase Lunar New Year products. Inspired by Chanel's Subway Runway video, models with traditional Vietnamese áo dàis walk down the aisles of T&T, picking out Lunar New Year products.
As the director of photography and camera operator, I used a gimbal to capture smooth tracking shots of the models. I also contributed to the rough cut of the reel by selecting the strongest shots for the final edit, which was then handed off to Joanne Lang.
This project was a fun, cinematic reel that differed from our previous sponsorship videos and allowed us to gain experience working on higher-production content for future sponsorship projects.
GRAPHIC DESIGN:
For this assignment, I took self-portraits using a Canon R7 to serve as the focal point of my posters. My design style is deeply influenced by my photography, so incorporating creative shots of myself added a personal touch and character to the design. The photos were then edited on Lightroom, with basic light and colour correction.
Each poster has it's distinct style, playing with different elements like screen-tones and textures, motion blur, lines, and blurring.